I design experiences that are research-driven, ethical, and positively impact people. I drift towards leading initiatives, pushing limits, and staying optimistic through any challenges. I have experience working with designers, developers, PMs, and leadership teams and a knack for bridging the gap between user and business needs.
After hours, you can find me improving my design skills via online courses, thinking about different aspects of design, and rejuvenating my soul in nature.
Discover
Listen and Learn
Discovery is a crucial step for the success of the project.In this phase, I make sure I understand the problem statement, who is the target audience, insights into business goals, and analysis of the current state of the market and competitors.
Design
Ideate and Validate
Using a design thinking approach and drawing insights from the earlier phase, I engage in iterative ideation of concepts and solutions that are most desirable by the users and satisfy the business goals. I validate these working solutions to the problem identified with all stakeholders involved in the product's life journey.
Develop
Support and Launch
As a designer shaping the design decisions in the process, I understand the challenges involved in coding high-quality, pixel-perfect digital products. In this phase, I provide developers support on the design-end required for coding a product ready for the market launch.
Tools I use for smooth workflow. ⬇️
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